Five Things To Consider When Publishing A Newsletter
Your articles form the body of your newsletter. It should be informational and arouse the interests of your readers. Articles should be well written, and checked for spelling and grammatical errors. Your readers will be appreciative of the fact that you have given much thought and preparation to your articles. 3. Get your facts and figures right.
Nothing could be more embarrassing than having all your facts and figures wrong. It will tarnish your reputation as an expert in your field. Keep your statistical figures current. It is good practice to quote your reference sources from which you draw your facts and figures. 4. Keep your articles fresh and relevant.
Do not publish stale and old news or information that your subscribers can get for free elsewhere. You have to be one step ahead of your subscribers. You have to keep abreast with the current developments of your field. Your readers want to know what is new and what is hot. Or else there is no incentive for them to stay subscribed to your opt- in list. They will gradually lose interest in your newsletter and unsubscribe if you are always providing rehashed information. Therefore it is advisable that you subscribe to the premier newsletters of your field, which normally commands a monthly or yearly payment. But you will have privy information to the latest news and developments. The subscription fee you pay upfront will eventually yield returns. 5. Do not get entangled with copyright issues.
If you plan to use articles written by other people, read the terms for distribution and reprint carefully. Some are less restrictive than others. Most authors will allow you to freely use and distribute their articles provided you do not change the original content and maintain the author's resource box. There are some authors who require you to seek their permission first. Still there are others who will charge you royalty fees to use their works. Never, never steal other people's work and pass it off as yours. This is outright plagiarism. You can lose your business and get sued over copyright infringements. If you do not have the time to write your own articles, you can hire professional article writers for a reasonable fee. You could also source free articles from article directories. There is a wealth of information covering almost every conceivable topic that you could freely use and distribute. So here you have it, the five things to consider when publishing a newsletter. Your investments in writing and publishing newsletters will be worthwhile when you see your opt-in list and website traffic build-up.
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