Social Media - Its Growing Popularity In Search Engine Marketing
By Naman Jain

Social Media, a technique of search engine marketing, is all about sharing thoughts, experiences, opinions and insights through various online mediums like the blogs, forums, messages, videos etc. The web is increasingly getting more and more interactive and three dimensional. The internet has grown to become our virtual friend who caters not only to our eyes, but also to our visual and audio senses. More so, it also has a lot of emotional impact on people that make it even more social.

So far the SEO was the only effective way of optimizing a website or search engine marketing a site on the World Wide Web. Sharing responsibilities with it now, is Social Media optimization. It has been described by experts as the new way to optimize a website. The Social Media sites i.e. communities and blog sites online, help websites connect better with targeted audience.

Some of the most commonly used social media optimization techniques are RSS feeds, adding various promotional buttons like digg, flicker, del icious etc. These are used as effective search engine marketing techniques that help in popularizing the websites amongst a wider crowd.

SMO or social media marketing works on two primary characteristics, Participation by consumers, who are free to access any community and suggest or take advice on various products and services, Openness of these communities. Any body and every body is allowed to voice their opinion on the different social medias. This openness further helps in creating a bond of trust with their consumers. The websites do not pretend to be something they are not on these websites in order to attract visitors since everything is open to all.

The SMO, search engine marketing techniques can also help you attract attention to your static websites too. All you need to do is participate in other community sites, and drop in your views on recent topics of discussions. If people like what you are saying and agree with your view point they shall visit your website, in order to find out more on things of their interest. Make use of this interactive phase of search engine marketing and popularize yourself on the web. SMO might not be as effective as SEO yet, but it is here to stay for a long time. The next phase of internet shall view SMO as the most important aspect of e-marketing and net promotions.

Naman Jain is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services and search engine marketing over the globe.

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