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Exploring Twitter

After reading about Twitter, my curiousity was aroused so I surfed over to twitter.com to take a look. I started clicking thru some of the tweets in the Public Timeline where I saw names like Danny Sullivan - WOW, for years I paid a yearly fee at SearchEngineWatch.com to hear what Danny Sullivan had to say - and at Twitter I can listen to him every day for free! Really? And, there is more...Andy Beal, Jill Whalen, Jennifer Laycock - all tweeting with other Twitterers and sharing information. I continued surfing and found the names Barack Obama, Hillary Clinton, John Edwards, Dr. Phil. Are are all these real people? Well, not all of them, but it appears that the vast majority of Tweeters are REAL PEOPLE sharing information on anything from business tips, children, real estate, personal relationships, travel, or breaking news. There are also company reps like ComcastCares, MCO - Orlando Airport, CNN Breaking News, Jet Blue, Southwest Airlines Twittering about airport closings, flight delays, special offers or providing customer service to Twitterers. Check out TWITTER.COM - it is fun and informative!


Twitter

According to the Twitter FAQ, "Twitter is for staying in touch and keeping up with friends no matter where you are or what you're doing."

Wikipedia says, "Twitter is a free social networking and micro-blogging service that allows users to send updates via SMS, instant messaging, email, to the Twitter website, or any one of the multitude of Twitter applications now available".

Basically Twitter asks the question, "What are you doing?" and allows you to send a short update (your tweets are limited to 140 characters) to your followers (family, friends, colleagues, customers, potential customers etc).

Twitter allows you to send and receive updates (also called tweets) via your browser, email, instant messaging clients and SMS (using your cell phone). No matter where you are, you can tweet!

I haven't been following Twitter since day 1, so I'm not going to comment on it's evolution but I will speculate that as its popularity grows, as more and more marketers use it, 2 things are inevitable:

1. Rules on Twitter etiquette will continue to evolve as we learn what we like and dislike about it, and as we respond to the inevitable abuse of Twitter (don't mean to sound negative but it happens with each exciting new opportunity ' people end up abusing it).

2. More and more companies will jump on board and try to get in on the conversation.

Start Twittering, (or is it Tweeting?)

Remember, when you first join Twitter, it can feel like a lonely place. When you aren't following anyone and no one is following you, you may find yourself asking "what is the point?" I've heard so many people say they just don't get it. In fact, I've said that myself....read the entire article - click here


Mike McDonald of WebProNews explains Reputation Management - view the video below


10 SEO Tips

Focus on writing for the human audience first and search engines second.

While search engine optimization is important to your visibility, try writing your content first. Most people donít write their best when trying to optimize and create content at the same time. Focus on creating highly useful content that is extremely focused on one topic per page. Once you have completed your writing so that you are pleased with it, then go in to do a mild re-write for the search engines.....read more »


Social Media - Web 2.0 Optimization

The Internet is changing and the changes are happening quickly. Luckily, the changes are in the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Web 2.0 and social media.

Learning about and utilizing these new tools and technologies is essential to establish a dynamic and truly connected Web presence. The beauty of Web 2.0 is that it is driven by the people who use it. Unlike today's Internet, Web 2.0 relies more on a site's popularity among the masses. Incorporating social media optimization alongside search engine optimization enables anyone to establish a truly optimized Web presence—especially if paired with a meaningful message.

The tools available to achieve this optimization are numerous but can seem overwhelming. However, once armed with a general knowledge, it is easy to select the tools and technologies to catalyze the greatest amount of Web traffic.

According to Wikipedia, Web 2.0 "refers to a perceived second-generation of web-based communities and hosted services—such as social-networking sites, wikis and folksonomies—which aim to facilitate collaboration and sharing between users." Additionally, Wikipedia defines social media as "the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact." Thus, Web 2.0 and social media optimization means optimizing one's Web presence in three general ways: Interactivity, Sharing, and Collaboration....read more »


Things That can Hurt Search Engine Rankings

1.Selection of Keywords - The first and probably the worst mistake the website owners usually make is the selection of keywords for their site. I have seen clients who will just look to target high traffic keywords without giving any thought to whether these keywords actually match with the website's theme. And some will choose keywords which are extremely competitive and then expect to rank on those keywords within a month's time.

2.Under Optimized and Over Optimized Titles - Title tag is probably the most important SEO technique that you can do on-page. It is always recommended to put your targeted keywords in the Title tag. But in trying to put keywords in the Title tag some website owners and SEO practitioners stuff this tag with more than one instances of the same or similar keyword, which is wrong. I have also seen cases wherein all the site pages have exactly the same Title tag, which is an absolute disaster talking from search engine's point of view.

3.Same Metas on Every Page - One other commonly made mistake is keeping all the Meta description and Meta keywords tag same for all the pages on the site. Each page should have page specific and keyword targeted Meta tags.....read more »


SEO Checklist

1. Create Search Engine-Friendly Content

Unique web content is your most valuable asset, and ensuring search engines can read it is crucial. Text embedded in images or Flash cannot be read, so make sure you use important keywords, headings, and hyperlinks in plain text form. Instead of using images as navigation links, CSS (Cascading Style Sheets) makes it easy to format those links to look more like 'buttons', thus creating powerful anchor text as well as making it visually appealing. Use heading tags properly and don't try to hide keywords or text by making it the same color as the page background or shrinking it so it can't be seen. Make sure the keywords you wish to rank high for are used frequently in the page copy but within reason.

Now that you've created good content, is it actually being crawled? Copy and paste a page's URL into a search engine to see if it has been indexed. If you've just created the page, it may take a few days to show up. Aside from age, many factors can lead to web pages not being indexed by search engines, such as duplicate content (ie. a printer-friendly version of a page might be indexed and the normal version not, or vice versa); links generated by JavaScript instead of HTML; poor site architecture (ie. using too many sub-directories); lengthy, dynamically generated URLs using special characters; and orphaned pages.

2. Choose Your Keywords Wisely

One of the first steps of SEO, this one needs to be done properly the first time or all your future efforts and promotion could end up being wasted. Start by writing down general terms that describe your products, services or web content. Use keyword research services to investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the Google AdWords suggestion tool are good starting points. The goal is to find those niche phrases that your target market uses to find sites just like yours and optimize your site for them. If the phrases do not get enough use by searchers, your profits from ranking for them will be low. At the same time, stay away from general terms that are tougher to rank for (ie. like "art", "computers", "business", etc.) as a great portion of the traffic will be irrelevant and you'll break the bank attaining such competitive phrases.....read more »


Viral Marketing

WebProNews reporter Abby Prince speaks with Search Engine Guide's Editor in Chief, Jennifer Laycock about Small Business Marketing with Tips for Viral Marketing - View the Video Below


ci-Interactive periodically offers LIMITED banner advertising opportunities in our travel and tourism internet portals.


ci-Interactive accepts article submissions for publication on our travel and leisure portals - Authors and travel writers interested in submitting articles should email patti@cyberisle.com - Currently our portals include New England, Florida, Alabama, Georgia, Islands (worldwide), California, Chicago, Orlando, Miami, Key West, South Beach, Washington DC, Michigan, New York, Southern USA, Eastern USA, Western USA, Northern USA, Midwest USA and Coastal America - Florida Fishing, Florida Golf and Florida Outdoors, and Tropical Island Weddings or Unique Destination Weddings. Sites that will be launched in 2008 are Arizona, Colorado, Hawaii, Kentucky, Nevada, Tennessee, Texas, Utah, Wisconsin, Tropical Island Spas, Georgia Golf, and Florida Artist's Gallery. Please check our submission guidelines - click here.


Building a Twitter Following

Lots of people ask for tips on building a follower base in Twitter. If you are wondering about this, you should also ask youself another question: what's your goal? My colleague and I are both avid Twitterers. However, we Tweet for entirely different purposes, and our communities of followers is radically different because we have different objectives.....read more »


Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service


Clearing your Cache - What is cache? Plus, step by step instructions and screen shots for CLEARING your cache.


Twitter

Mike McDonald talks about Twitter - Social Aspects, Marketing Aspects along with Benefits and Challenges - View the Video Below


7 SEO Truths

Truth 1: The truth is that you have never been at "war with the search engines." You are not required to "outsmart" or fool" the search engines at all to gain top visibility for your Web pages.

Listen up now. The only one you are truly competing with for visibility is your competitors, NOT the search engines. The whole idea that you must "beat" the search engines or "outsmart" the search engines is a completely false concept.

You never need to compete with any search engine. You never need to trick it or even try to "fool it" in order to get excellent visibility. A search engine does not really care whether you rank number 1 or not. They are fine with it, so long as you are offering relevant content that is useful and satisfies the reason why the user searched. Obviously any search engine does not want junk showing up in the results.

The only competition you have now or you have ever had, or will ever have in the future is with other competitors pages, not the search engines......read more »


Facebook, MySpace, and LinkedIn - Summarized

Facebook: This one is the current fad, with many people conducting teleclasses and coaching programs on how to best use it. I do like its clean interface and easy-to-read profiles. Many people, from all demographics, seem to be on Facebook. The service offers the ability to add friends by searching for high school/college classmates and by searching former/current colleagues in the workplace. The downside to the application is that you must have a Facebook account in order to view anyone's profile. More and more plug-ins (small applications) are being added to Facebook every day that tweak how this application functions. If you're an author or a business owner, Facebook permit you to add stand-alone pages about your business(es) or book(s) to your profile. Lastly, if you blog, you can plug your blog feed into your profile to update your friends from your blog every time you make a new post.

LinkedIn: This has been the steady, reliable, social networking platform that's very career and job focused. Your profile consists primarily of your job history, without much flexibility to promote your business. If your target market consists of corporate types, this is probably the social networking platform for you. You have the ability to add connections in the same way that Facebook provides, and your connections have the ability to submit a recommendation about you if they wish.....read more »


Check Gas Prices by Zip Code

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Coastal America Visitor
helpful information to plan your next vacation or holiday to Canada, the United States, Mexico, Central America and South America. Browse our photos, visitor guides, maps and travel articles. Don't miss our featured attractions, hotels and destinations.

See Manatees - Manatee Sightseeing Eco-Adventure is based in Port of the Islands near Naples and Marco Island, Florida. All trips guaranteed! Take the whole family on this exciting 1Ĺ hour private boat trip into a remote Everglades manatee hideout.

Florida Waterfront Estates - Waterfront estates, penthouses, homes and condominiums for sale in Southwest Florida.

If you plan on traveling to the West Coast, Getaway Media Corp offers two informative websites: CaliforniaWeekend.com, specializing in California travel, and NorthwestTravelAdvisor.com, focusing on Pacific Northwest travel.




Previous ci-Insider News


February 2008
Website Mistakes - Multimedia Abuse
Protecting Wireless Home Network
Search Engine Friendly Page Naming
Social Media
Common eBay Scams
Reporting Online Scams
MagicJack

November 2007
Google Page Rank
SEO Optimization / Strategy
Improve Email Marketing Results
FTP

August 2007
Fake Greeting Card Scam
Keyword Research Tips
Protect Against Laptop Theft
Going Wireless
Online Advertising

May 2007
SEO Tools
Google Sitemaps
Blogging Basics
CD Copying, Burning and Duplication
Website Traffic Analysis
RSS

February 2007
Storm Trojan Outbreak
Public Service Announcement from Broward County Sheriff
Search Engine Friendly Websites
Antivirus Software
Spotting Phishing

November 2006
Internet Crime Complaint Center (IC3)
No Hyphen in Email
Email Phishing
Getting Good Page Rank
Click Fraud
Podcasts
Content for SEO
Blackberry 8100

August 2006
Link Popularity
Google Says
Hotel Websites - the missing link
SEO - Do You Get It?
Big Daddy

June 2006
Microsoft Security Updates
Website Image Resizing
Email Open & Click Rates
SEO
Email Newsletters
How to Send Images in Email

May 2006
Internet Fax Service
PR Techniques
Online Safety
Blogging Software
Podcasting
Google Guidelines

March 2006
Adware Suite Settlement
Quality Links
Advertising Terminology
SEO Myths
DMOZ
Analyze a Competitor's Website
Top Sypware Threats

January 2006
Computer Virus Protection
RSS Advantages
Screen Resolution
Web Traffic Analysis

Winter 2005
Sticky Sites
RSS
Website Traffic Analysis

Summer 2005
ICE your Mobile Phone
Adware - Spyware - Malware - Scumware (cont)
Increasing Website Traffic
Writing Articles

Spring 2005
Email Marketing - Helpful Tips
Adware - Spyware - Malware - Scumware
Search Engine Spam (Spamdexing) (cont)
Helpful Tools - Download Free - IE6 -
Flash Player v7 - Acrobat Reader

Florida Outdoors with information about parks, fishing, hunting, boating, camping
Florida Outdoors - Camping, Boating, Fishing, Kayaking - from destinations to helpful articles, everything you need to plan an outdoor adventure!

Tropical Island Weddings
All the information you need to plan a tropical island dream wedding! tropicalisilandweddings.com

Florida Fishing Information
fishing-florida.com From season and species charts to suggested charter guides - information for the fishing enthusiast!

Naples Florida downtown guide includes Third Street, Fifth Avenue and Crayton Cove information
Downtown Naples Florida - shopping, dining, photos, and maps for Fifth Avenue, 3rd Street South, Crayton Cove and Tin City!

Southwest Florida Builders Showcase includes information on builders, new construction, developments, communities

Southwest Florida Guide

ci-Interactive award winning web site design, hosting and marketing

Islands Information Worldwide
Islands Info is a searchable directory of islands information - worldwide. General travel and tourist information - sections on hotels, attractions, dining and travel tips.

Goodland Florida

New England visitor and tourist information

Alabama hotels, attractions, visitor and tourist vacation information

Naples Real Estate Online

Georgia visitor guide with hotels, attractions, recreation and restaurants

visit california online visitor and tourist guide with hotels, attractions, restaurants and recreation

The Shopping Network - Shopping Made Simple

New York visitor and tourist information - hotels, resorts, dining, restaurants, activities, attractions

Washington DC vacation, travel, holiday and tourist information
Travel and vacation information for Washington D.C. visitors and tourists.

Chicago travel and vacation guide
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Michigan vacation and travel guide
Michigan visitor, vacation, travel and tourist information.


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