Previous ci-Insider News
Spring 2005
Email Marketing - Helpful Tips
Adware - Spyware - Malware - Scumware
Search Engine Spam (Spamdexing) (cont)
Helpful Tools - Download Free - IE6 - Flash Player v7 - Acrobat Reader
Winter 2004
Resetting Your Monitor
Search Engine Spam (Spamdexing) (cont)
July 2004
Alexa and Google Toolbars
Search Engine Spam (Spamdexing) (cont)
April 2004
Search Engine Spam (Spamdexing)
January 2004
Looking back at 2003 - What did we learn?
November 2003
WayBackMachine - a look back at Naples and Marco Island area websites
October 2003
Changes Coming to Internet Explorer
August 2003
Scumware Revisited
A Tale of 2 Islands
Anti-Spam programs
May 2003
It's Your Web - Help Clean it Up!
March 2003
Increasing Website Traffic
January, 2003
Security Alert: Fake Email Greeting Cards
Yahoo and Google - New Search Results
SpamNet from www.cloudmark.com
October, 2002
Virus Hoaxes
Who are you doing business with? Check them out!
Google and cached copies
August, 2002
Using Email Signatures
FLASH sites - How to Avoid Search Engine Roadblocks
June, 2002
Calculating Customer Acquisition Cost
Don't Believe the Email FROM Line
Google's Page Rank Formula
April, 2002
SCUMWARE
HOAXBUSTERS
Latest Computer Virus Threats and Global Virus Tracking
How to Check Who is Linking to Your Website
February, 2002
Reliable Web Host - Discount Prices???
Link farm Scam
Search Engines and Paid Submissions
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ICE Your Mobile Phone
ICE -- Paramedics will turn to a victim's cell phone for clues to that
person's identity. You can make their job much easier with a simple idea that
they are trying to get everyone to adopt: ICE.
ICE stands for In Case of Emergency. If you add an entry in the
contacts list in your cell phone under ICE, with the name and phone
no. of the person that the emergency services should call on your
behalf, you can save them a lot of time and have your loved ones contacted
quickly. It only takes a few moments of your time to do. ICE
your cell phone NOW!
Please pass this information on to others...This campaign started in the UK - read the original article!
Adware - Spyware - Malware - Scumware
It's Everywhere....(continued)
As a follow up to our previous newletter - here is some additional information on Spyware and how to avoid as well as combat it...
Spyware has become an epidemic on the Internet. A lot of computer users have Spyware and don’t even know they have it, much less how to get rid of it. If your computer has been taking you to websites that you don’t want to go to, or if you get pop-ups when you aren’t even on the Internet, or if your computer has been running extremely slowly lately, for no reason, you probably have Spyware....read more >>
Increasing Website Traffic
I frequently receive emails from website owners asking for advice to "get to the top of the search engines". In previous newsletters we have covered many of the things NOT TO DO like Link Farm Scams and Spamdexing. One of the things I DO often recommend is writing articles. The following is what others have to say on the subject of writing articles....
Write Articles - Increase Traffic to Your Website - Become Recognized as an Expert
Top 7 Reasons To Use Articles As A Promotional Strategy
1. Articles provide terrific exposure for your business with the additional benefit of not having to pay for advertising. If the words you write are of value to the reader, it will automatically make you more attractive.
2. As a published author of informative articles, you create the opportunity to brand yourself as an expert. In your area of specialization you know more than the average person on the street. Leverage that fact into being a successful article writer...read more>>
Permanent Traffic From Writing Articles
Writing articles is possibly the best way to generated free traffic to your site. A short article, submitted to a few places, creates permanent streams of traffic. Here are some of the ways articles bring traffic to your website:....read more>>
As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links. Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard work, and for many people, SEO is an endless magic bean hunt....A time-honored way of getting one-way inbound links is to distribute content, usually articles, for other websites to publish in exchange for a backlink. Usually, the backlink is included in an "author's resource box," which is a brief "about the author" paragraph promoting the author's site. If done right, content distribution is almost always the most cost-effective way to get one-way inbound links.
Myths about distributing content for inbound links
Given the enormous value of distributing content for inbound links, the big question is: why isn't everybody doing it? ....read more>>
How To Become A Recognized Expert...Publish
Publishing articles, columns and books are powerful techniques to establish your expertise. Publishing pre-sells others of your abilities and exposes you to thousands of prospects. And reprints of published articles make excellent, low cost sales literature, easily replacing expensive brochures, mailers, and newsletters...read more>>
Writing Articles - Six Mistakes To Avoid
Not writing articles yet? You really should try it, if you want a lot of free traffic to your web site. A simple "Top Ten..." Or "Six Mistakes" type of article can be written by anyone. When you're ready to start writing, avoid the following common mistakes people make when writing and submitting articles.
1. Too short. If it won't fill a page, webmasters won't want it. Write articles of at least 200 words....read more>>
How to Top Google by Writing and Submitting Articles...Here's how it works …
STEP 1) You're an expert in your field so you possess knowledge that other people want.
STEP 2) You write a helpful article – sharing your hard-earned knowledge and expertise (without compromising your income stream).
STEP 3) You submit your article to recognized and highly trafficked 'article submission' sites on the World Wide Web.
STEP 4) Publishers of online newsletters, ezines, etc. gather content from these article submission sites for free.
STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world in virtually every industry.
STEP 6) The only condition is that they must publish the article with a functioning link to your site.
STEP 7) If 300 people publish your article, you get 300 links back to your site. And the best part is that every link is relevant (and you even get to choose the link text!)....read more>>
EMAIL ALERTS
The Federal Trade Commission Names 12 Most Likely Email Scams:
1. Business opportunities
2. Bulk email
3. Chain letters
4. Work-at-home schemes
5. Health and diet scams ....read more>>
Beware of Phishing...
“Dear Bank of the West customer”, the message begins. I’ve just received an e-mail message, purportedly from the security department at the Bank of the West. The message explains that certain features of my account have been suspended due to “suspicious activity” on my account. The message then provides a link that I can follow in order to fill out an online form confirming my identity. It’s certainly nice that Bank of the West is worried about the status of my account. There’s just one problem – I don’t have an account at Bank of the West. In fact, I’ve never even heard of Bank of the West.
This message is an example of “phishing”...read more>>
The Anti-Phishing Working Group estimates that 75 million to 150 million phishing emails are sent every day on the internet. Phishing (pronounced fishing), is online identity theft that uses spoof emails, fraudulent websites and crimeware to trick unsuspecting internet users into providing financial data, credit card numbers, social security numbers, account logins and passwords, etc.
A spoofed email looks like it is from a legitimate company, usually banks, credit card companies, paypal, ebay, etc. These fraudulent emails look like they are from the “real” company, and generally try to get you to log into your account through the links in the email...read more>>
Clearing your Cache - What is cache? Plus, step by step instructions and screen shots for CLEARING your cache.
A look at a prime example of an enterprise level anti spam solution based on a sophisticated hardware appliance....read more
Email Scams – Ten Simple Steps To Protecting Your Online Finances
FBI Virus Making The Rounds
Private Label Right (PLR) articles are a great way to add valuable content to your web site or online business. You can rewrite them as you see fit and call them your own work...read more
Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message....read more
Keys to Targeting Your Internet Advertising
World Internet Real Estate Development On The Rise
Why Should My Locally Based Business Have a Web Site?
Google's Spam Filter For Auto-Generated Sites
Getting Listed at DMOZ
Writing Emails With A Purpose
Publishing guest articles as one of your Web site marketing strategies can help broaden the amount and quality of content on a site, which in turn can lead to a more solid, stronger reputation....If a site (or section of a site) is informational in nature, guest articles can be a viable Web site marketing strategy, for several reasons..read more about guest articles and web site marketing
Creating Keyword Rich Web Pages
As I write this, I would say those three are currently Google, Yahoo!, and MSN. The more dependent you are on Search Engine Optimization (SEO) and placing high on the Search Engine Results Pages (SERP) in these few search engines, the more you have built your house on sand or put all of your eggs in one basket. You know that search engines regularly change their algorithms, right? One big change and your web site can disappear or all but disappear from a major search engine....read more
Portal Marketing
Portal Marketing is the development of advertising messages which are displayed to very targeted groups of internet users.
First, you have to understand what a portal website is. Portals are webpages that serve as mini-directories on very targeted subjects. Portals may be made up of specific groups of web sites who are paying for their advertising or listing on the portal site, or they may be made up of web sites added by the portal owner because he or she felt they were of value to other internet users interested in the portal's topic. Or they might be made up of a combination of both....read more about Portal Marketing
1 How many people visit your site? 2 Where are they from? 3 How are visitors finding your site? 4 What traffic is coming from search engines, links from other sites, and other sources? 5 What keyword search phrases are they using to find your site? 6 What pages are frequented the most - what information are visitors most interested in? 7 How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.....read more about web statistics
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