Matt Cutts at Google explains why Google DOES NOT use the Keywords Meta Tag in their rankings:
Social Media Marketing
Understand social media marketing. Successful social media marketing isn’t about the tools, it’s about the people. So, as we said last month know who you are – it’s like giving them a business card but a profile says so much more and people interact with people who show they are people and not "business bots." Different sites have different display options ranging from say the complete design option at Ecademy to the 'straightjacket' of LinkedIn.
Practice that well known BNI mantra “giver’s gain”. Successful social media marketing is about listening, participating and giving value before expecting anything in return. At the very least when you first contact with someone write them a short note saying "Do let me know if there is ever anything I can do to help" and mean it. Answer people's questions in your network too....read more »
Picture Worth 1,000 Clicks?
To get the most out of the images on your site, you have to optimize them. According to R.J. Pittman of Google, good image optimization starts with having the best quality of images that you can have. The next step is to have an expressive title as well as rich descriptive content that explain the image...Eric Enge from Stone Temple Consulting (for WebProNews) interviews R. J. Pitman at Search Engine Strategies Conference ...view the video - click here
Video Marketing - 4 Mistakes to Avoid
Video marketing was once only used by very large companies; however thanks to the growth of various social network sites such as Facebook, and new advances in online technology such as being able to upload videos to the Internet, it is now possible for anyone, from companies to individual entrepreneurs to use video marketing on Facebook to maximize their earnings. Facebook video marketing is now becoming extremely popular; however it seems that a lot of people really don't know how to get the most out of their marketing campaigns. So, in order to help you convert as many of your viewers into paying customers as possible I have compiled a list of the most common problems and the 4 major mistakes that you need to avoid...read more »
New Hope for the Publishing Industry
Video interview with Marshall Simmonds of the New York Times by Mike McDonald of WebProNews..."For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.
The search engines are looking for titles that are very literal, brief, and specific. Simmonds said his consulting firm is trying to essentially “undo” an approximated 154-year-old system." See the video below:
How to Create a Podcast
Podcasting is becoming a popular term among technologically savvy individuals. It is described as an online audio content delivered through an RSS feed. Several people relate to podcasting to radio on demand. In reality, podcasting provides a lot of several options in terms of programming and content compared to the standard radio. You can use and make podcast by simply following a few guidelines. Here are some tips to start with.
Podcasting can be used for playing music, such as band promotional interviews and clips. It can be used for self-guided walking tours, since it gives informational content. It can help in training courses by providing instructional and informational materials. It can help in talk shows by featuring investor news, news coverage, commentaries and industry and organizational news. Podcast can also be used for story telling for kids and individuals who are visually impaired.
The podcast is a program, may be video or audio, that is made available as a downloadable digital file. It is often a spoken word, usually released through periods as part of a series and also frequently offered through web syndication. The podcast is a collection of all episodes and shows of a given program series that is delivered this way. The person creating the content is called a podcaster and the method is known as podcasting...read more »
Duplicate Content and Multiple Site Issues
Presented by Greg Grothaus of Google
ci-Interactive periodically offers LIMITED banner advertising opportunities in our travel and tourism internet portals.
ci-Interactive accepts article submissions for publication on our travel and leisure portals - Authors and travel writers interested in submitting articles should email email@example.com - Currently our portals include New England, Florida, Alabama, Georgia, Islands (worldwide), California, Chicago, Orlando, Miami, Key West, South Beach, Washington DC, Michigan, New York, Arizona, Colorado, Hawaii, Kentucky, Nevada, Tennessee, Texas, Utah, Southern USA, Eastern USA, Western USA, Northern USA, Midwest USA and Coastal America - Florida Fishing, Florida Golf and Florida Outdoors, and Tropical Island Weddings or Unique Destination Weddings.
Sites that are scheduled to be launched in 2009-2010 are Wisconsin, Virginia, Louisiana, Maine, Missouri, New Mexico, Vermont, Maine, Palm Beach, Vero Beach, Costa Rica, Tropical Island Spas, Georgia Golf, and Florida Artist's Gallery. Please check our submission guidelines - click here.
LeapFish...More than a Search Engine
"It is clear that the Web has evolved over the past few years into a multimedia platform. As a result of that evolution, LeapFish launched as a search engine in November of 2008. As Mark Kithcart of LeapFish explains, the company wanted their search engine to integrate multimedia directly into their search results." Mike McDonald of WebProNews interviews Mark Kithcart of LeapFish...watch the video below:
RSS feeds are used by many internet users on a day to day basis, and yet most of us don't know what they are. RSS (Really Simple Syndication/ Rich Site Summary) feeds are web feeds written in a portable markup language call XML used to publish frequently updated works, such as blog entries and news feeds. A standardized XML file format allows the information to be published online and viewed by various different programs, and this language is a generic specification for the creation of data formats. RSS formats are used by many website content management systems so a webmaster does not have to carryout any coding or manual work. A perfect example of this is the use of Wordpress.
An RSS document, commonly referred to as a feed, webfeed or channel, includes full or summarized text, along with metadata such as publishing dates and authorships. These feeds are read through the use of an RSS reader, feed reader or aggregator, which are specifically developed to read RSS feeds. The RSS readers can be web based, desktop based or mobile device based. To use these feeds, a person must subscribe by entering the feeds URI/URL into the reader or by clicking on the RSS icon. The reader will then check for any updates of the users subscribed feeds regularly and provides a user interface to monitor and read the feeds...read more »
Clearing your Cache - What is cache? Plus, step by step instructions and screen shots for CLEARING your cache.
Video Encoding De-Mystified
When you want to put video up on a web page, the video must be in a particular format. The procedure of getting the video in that format is called encoding. This article will examine the major video formats and encoders that are used to make those formats. The article will also look at live video encoding. Finally, we'll look at a couple of free services on the web that will do encoding both on-demand and live...read more »
Why You Shoud Have a Good Blog
The perfect tools to run along side your internet business is without doubt a good blog and SEO. These are unrivaled means when it comes to linking with prospects and possible customers. If you want to get a lot of quality free traffic and get a good ranking from the Search Engines, Blogging is your way forward....read more »
You know it wasn't more than a few years ago that video on the internet was basically in the infancy stage. Now video sites such as YouTube have become so popular that Google bought YouTube for something like $1.6 billion. If you haven't yet got on the video bandwagon, now is a great time to start for a number of reasons...read more »Should I use underscores or hyphens in URL's - Video from Google Webmaster Central answers the question...
Check Gas Prices by Zip CodeClick Here and Enter Your Zip Code to Check for Cheapest Gas Prices in Your AreaCoastal America Visitor - helpful information to plan your next vacation or holiday to Canada, the United States, Mexico, Central America and South America. Browse our photos, visitor guides, maps and travel articles. Don't miss our featured attractions, hotels and destinations.
See Manatees - Manatee Sightseeing Eco-Adventure is based in Port of the Islands near Naples and Marco Island, Florida. All trips guaranteed! Take the whole family on this exciting 1˝ hour private boat trip into a remote Everglades manatee hideout.
Visit Utah Online - Utah tourist, travel and helpful visitor information including hotels, attractions, featured events, restaurants, and travel articles.
If you plan on traveling to the West Coast, Getaway Media Corp offers two informative websites: CaliforniaWeekend.com, specializing in California travel, and NorthwestTravelAdvisor.com, focusing on Pacific Northwest travel.
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