Interview with Danny Sullivan by Mike McDonald of WebProNews regarding announcements made at SMX East conference:

Adding audio or video to your website can play a major role in increasing your conversion rates. Your visitors will be able to engage in your website in a way that static web pages cannot offer. By having videos and audio files, you can more readily personalize your message even more adding the big "T" factor to the equation... T as in TRUST. If you can gain the trust of your visitors they will become your loyal viewers or listeners and look forward to your next personalized message to them.

However, audio and video not only add a personal touch, they also can help save time for your visitor...read more »

Voice messaging is a computerized method of non real-time sending and receiving of private voice messages. It is an application where voice messages are sent by one person, and then recorded and stored on the recipient's voice messaging mailbox system. The message is retrieved by the recipient for later listening. These messages are received using touch tone phone commands that includes cell phones. The sender places a call and leaves a voice message. The receiver of the call retrieves the message by calling into the system and entering a digital code. The sender can even send a message to multiple people at one time. Voice-messaging systems allow users to retrieve messages from anywhere in the world. Voice messaging providers use an IP-based structure that consists of a message store and directory...read more »

I really didn't give it a lot of credence to Twitter at first. At the same time, how could I ignore it? Every television or radio interview eventually seemed to lead to Twitter, and more times than not it was being mentioned in newspaper articles as well. There had to be something to this rather benign cyber-monster that was beyond my comprehension. So I decided to give it a little more time and this time ask questions. I am glad I did so as it led me to persons, many of whom are still my close friends, and even business associates, and I tend to meet new people right away. There are a few things to know about Twitter (or any other social network). It is not the cozy quiet, static personal e-tool that it appears to be. What you type on Twitter does not stay there. In fact, it often appears on Google, MSN, Yahoo, and other search engines rather rapidly, sometimes within hours, depending on fast those particular spiders are operating on the day one is twittering. This can be used to your advantage or disadvantage...read more »

To fully understand internet video and work with confidence, it pays to know the most common formats. This article lists the most common ones and their pros, cons and typical uses.

First, a brief explanation about why so many digital video file formats exist and what that really means.

Video files are huge. To play them on the web or your computer, they have to be compressed, or made smaller. This is done by designing ways to take information out of the video signal. If you take information out, the resulting file is smaller. The smaller file will be one of many different file formats. Which format it is is indicated by the three letters (sometimes 4) that follow the file name...read more »

An interview with Chris Brogan, President of New Marketing Labs:

RSS is a XML file format for syndicating content and news in the web. It is usually used by websites that constantly need to update their content regularly such as news websites (CNN, BBC and Reuters) and weblogs. Since it essentially gives one's webpage more traffic, it is now more widely used in marketing, web publications and virus reports. Today, large and small websites alike are usually RSS-enabled.

For example, you're an avid fan of baseball and you want to share something recent about one of the players. Other than content, you can also attach multimedia files, like videos or pictures. By using RSS feeds, other Internet users subscribed to RSS-enabled sites can read your "headline" for free. They can also track for changes and updates using news aggregators, which will be discussed later on...read more »

Video File Extensions

Using video is the latest trend on the internet; however where do you start when deciding which file extension? There is no best that fits all; it depends on what you want to do with the video. For the internet you want the lowest size possible without compromising the quality too much.

There are lots of difference video file extensions...read more »

There are many authors who publish their own work. It is not uncommon for an author to sit down, write out an entire book and then financially back their book by putting their own money into publishing it.

If an author decides to go the route of self-publishing, then they should take into account that they will be doing a lot of the jobs that the major companies do, but on their own. This includes wearing many different hats and fulfilling the roles of those hired by a major book publishing company...read more »